Luxid blog

Data driven marketing

    Customer knowledge feeds sales success

    Reading time: 4 mins

    The data your company owns can be converted into knowledge – and more importantly into revenue –...

    From Knowledge analytics to insights – help from machine learning

    Reading time: 4 mins

    the ways in which machine learning can help to produce more precise knowledge from the data sources...

    Which data sources to integrate to gain from big knowledge

    Reading time: 5 mins

    The more data sources you integrate, the richer and the more valuable the knowledge.

    Essential customer knowledge to gather along the buyer journey

    Reading time: 3 mins

    In this article, we look at the kinds of knowledge that you have to gain along the buyer journey in...

    User experience becomes a Google ranking factor

    Reading time: 5 mins

    Google have announced that from May 2021, user experience will become a ranking factor. What does...

    Personality based marketing

    Reading time: 3 mins

    Marketing messages can be targeted better than ever before with the latest technology, and so...

    Unravelling the mystery of data anomalies: Three steps to deal with every case 

    Reading time: 6 mins

    Every analyst will be faced with discovering when, why and how a data anomaly occurred. Check out...

    Why simplify? Taking the complexity out of digital marketing

    Reading time: 3 mins

    We're doubling down on simplicity in everything we do and how it allows us to deliver greater MROI...