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Luxid on air – the legal landscape of generative AI


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The use of artificial intelligence in the EU will be regulated by the AI Act, the world’s first comprehensive AI law. This 45-minute webinar will explore the legal landscape of generative AI and the upcoming EU AI Act.

13:10 - 13:35

Ego trips and customer journeys: Stories that put customers in the driver's seat

Matt McClung

Creative Strategy Director, Luxid Group

13:40 - 14:05

Leading the multi-platform international customer experience management

Hanna Selmgren, Head of Digital Development, HMD Global
Scott Sphar, Chief Strategy Officer, Luxid Group

14:10 - 14:35

S-kaupat data-driven marketing programs: triggered and automated 1:1 marketing along the S-kaupat customer journey to drive customer engagement and loyalty

Johanna Koskela

Marketing Lead, S-kaupat, Food eCommerce

15:00 - 15:30

Panel discussion: Navigating the future of customer experience in the evolving landscape of marketing technologies

Noora Kulmala, Director of Marketing Operations, Kalmar
Anna Dodds, Head of Customer and Employee journey, SSAB
Timo Arvonen, Development Manager, Partners, Veikkaus Oy
Clément Jacquemin, CX Solution Engineering Manager EMEA, North region, Oracle
Panel host: Marjut Herranen, Customer Lead, Luxid Group

15:35 - 15:55

Luxid research: Key takeaways from 300.000 hours of work on marketing transformations

Henrik Lagercrantz

Head of Sales and Marketing Technologies, Luxid Group

Luxid on air 2023
About the speakers
Jani Rantanen
Jani Rantanen
Attorney-at-Law, CIPP/E at Lieke Attorneys Ltd

Jani Rantanen is an attorney with over two decades of experience in legal advisory in various fields such as ICT, technology, and digital marketing. With a thorough understanding of the legislation pertaining to technology and AI, Rantanen is well-equipped to provide insightful guidance on complex issues such as intellectual property rights within the AI sector. Rantanen remains at the forefront of regulatory developments concerning AI, both in the EU and globally. As an indication of his deep expertise in data privacy and regulatory compliance, Rantanen holds the Certified Information Privacy Professional/Europe (CIPP/E) certificate. Rantanen has authored comprehensive reports assessing the implications of data privacy regulations for various industries.

Kristiina Välimaa
Kristiina Välimaa
Associate, LL.M. at Lieke Attorneys Ltd.

Kristiina Välimaa is a lawyer specializing in the energy and construction sectors. In addition to her core expertise, Välimaa is a name to keep an eye on in the field of regulation of AI systems, various interconnected legislation, and the rights and obligations towards the users and providers of the AI systems. Armed with a nuanced understanding of AI’s potential advantages and limitations, Välimaa offers spot-on legal advice on how to tackle the risks and challenges that the future regulatory environment of AI may bring.

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Saara Parikka
Customer Lead at Luxid

With 6 years at Luxid and a Masters in Global Innovation Management, Saara masterfully navigates AI's role in marketing and its legal intricacies. A strategist at heart, her passion extends from optimising marketing ecosystems to nurturing Luxid's impactful company culture. Saara delivers with a unique blend of expertise, wit, and a charming Canadian accent.

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Ville Murtojärvi
Head of Digital Marketing and Creative Content, Partner at Luxid
Ville is a seasoned marketing expert with two decades of experience in the technology, energy, steel, and pharmaceutical industries. With his deep understanding of marketing automation and demand generation, Ville's creative approach and wealth of knowledge are driving businesses towards exponential growth in the digital realm.
Luxid On Air speakers (10 × 15 cm)
Robert Nygård
Head of Data & Analytics, Principal Data Consultant at Luxid

Robert is the visionary leader at Luxid's Data & Analytics Unit, revolutionising the way consultants work while driving financial success. With strategic planning and a passion for data-driven innovation, he propels Luxid's data and analytics services to new heights in the ever-evolving market.