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BBN Webinar: AI in data driven digital marketing


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In this webinar you will hear hands on examples on what it means to be data driven and AI assisted in digital marketing. Ville & Robert discuss and keep it close to their everyday work through use cases and examples.

  • Real life use cases
  • Internal & external AI-chatbots 
  • Using LLM:s to increase you digital experience
  • Tailored AI and it's capabilities

13:10 - 13:35

Ego trips and customer journeys: Stories that put customers in the driver's seat

Matt McClung

Creative Strategy Director, Luxid Group

13:40 - 14:05

Leading the multi-platform international customer experience management

Hanna Selmgren, Head of Digital Development, HMD Global
Scott Sphar, Chief Strategy Officer, Luxid Group

14:10 - 14:35

S-kaupat data-driven marketing programs: triggered and automated 1:1 marketing along the S-kaupat customer journey to drive customer engagement and loyalty

Johanna Koskela

Marketing Lead, S-kaupat, Food eCommerce

15:00 - 15:30

Panel discussion: Navigating the future of customer experience in the evolving landscape of marketing technologies

Noora Kulmala, Director of Marketing Operations, Kalmar
Anna Dodds, Head of Customer and Employee journey, SSAB
Timo Arvonen, Development Manager, Partners, Veikkaus Oy
Clément Jacquemin, CX Solution Engineering Manager EMEA, North region, Oracle
Panel host: Marjut Herranen, Customer Lead, Luxid Group

15:35 - 15:55

Luxid research: Key takeaways from 300.000 hours of work on marketing transformations

Henrik Lagercrantz

Head of Sales and Marketing Technologies, Luxid Group

BBN Webinar
About the speakers
Ville Murtojärvi
Head of Digital Marketing and Creative Content

Ville is an AI-infused experimenter with a creative mindset and a long history of delivering hands-on results in global B2B and B2C operations. With over 20 years of experience in B2B, creative directing, digital marketing and marketing automation, he’s been helping several of the largest companies in Finland succeed in their marketing efforts. 

In addition to his experience in concept and visual design, Ville excels at digital marketing and generative AI: he is fluent in several growth hacking techniques and marketing automation—and has long experience in digital campaign planning. 

Ville goes to great lengths to ensure he fully understands the client’s business. He then uses his unique insight, multiple AI tools and data-gathering skills to help the team reach the wanted target groups with better accuracy, better channel mix and messaging which is more relevant and compelling.

Luxid On Air speakers (10 × 15 cm)
Robert Nygård
Head of Data & Analytics, Principal Data Consultant at Luxid

Robert is the visionary leader at Luxid's Data & Analytics Unit, revolutionising the way consultants work while driving financial success. With strategic planning and a passion for data-driven innovation, he propels Luxid's data and analytics services to new heights in the ever-evolving market.