Luxid on air – the legal landscape of generative AI
Hear expert insights
Our guests, legal experts Jani Rantanen and Kristiina Välimaa, will shed light on the upcoming EU AI Act and discuss how AI legislation differs across continents.
Luxid on air webinar will be hosted by industry leaders Ville Murtojärvi and Robert Nygård, who will share their expertise on the legal landscape of generative AI and its implications for marketing.
Real-world examples will help provide a clearer understanding of the big picture.
After our webinar you'll have a deeper understanding of:
GENERATIVE AI
- Risks associated with its use
- Technical reliability, safety, and transparency
- AI and copyrights
EU AI ACT
- How it will affect your organisation
- Protections it offers to individuals and entities
GLOBAL AI LEGISLATION
- Differences in AI legislation across continents
Webinar program
- A quick overview of the legal landscape of generative AI in different territories
- A detailed overview of the EU AI Act
- AI and copyrights in marketing applications
Jani Rantanen, Attorney-at-Law, CIPP/E at Lieke Attorneys Ltd
Kristiina Välimaa, Associate, LL.M. at Lieke Attorneys Ltd
Ville Murtojärvi, Head of Digital Marketing and Creative Content, Partner at Luxid
Robert Nygård, Head of Data & Analytics, Principal Data Consultant at Luxid
Jani Rantanen is an attorney with over two decades of experience in legal advisory in various fields such as ICT, technology, and digital marketing. With a thorough understanding of the legislation pertaining to technology and AI, Rantanen is well-equipped to provide insightful guidance on complex issues such as intellectual property rights within the AI sector. Rantanen remains at the forefront of regulatory developments concerning AI, both in the EU and globally. As an indication of his deep expertise in data privacy and regulatory compliance, Rantanen holds the Certified Information Privacy Professional/Europe (CIPP/E) certificate. Rantanen has authored comprehensive reports assessing the implications of data privacy regulations for various industries.
Kristiina Välimaa is a lawyer specializing in the energy and construction sectors. In addition to her core expertise, Välimaa is a name to keep an eye on in the field of regulation of AI systems, various interconnected legislation, and the rights and obligations towards the users and providers of the AI systems. Armed with a nuanced understanding of AI’s potential advantages and limitations, Välimaa offers spot-on legal advice on how to tackle the risks and challenges that the future regulatory environment of AI may bring.
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With 6 years at Luxid and a Masters in Global Innovation Management, Saara masterfully navigates AI's role in marketing and its legal intricacies. A strategist at heart, her passion extends from optimising marketing ecosystems to nurturing Luxid's impactful company culture. Saara delivers with a unique blend of expertise, wit, and a charming Canadian accent.
Ville is a seasoned marketing expert with two decades of experience in the technology, energy, steel, and pharmaceutical industries. With his deep understanding of marketing automation and demand generation, Ville's creative approach and wealth of knowledge are driving businesses towards exponential growth in the digital realm.
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Robert is the visionary leader at Luxid's Data & Analytics Unit, revolutionising the way consultants work while driving financial success. With strategic planning and a passion for data-driven innovation, he propels Luxid's data and analytics services to new heights in the ever-evolving market.
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