Luxid blog
Featured post
Luxid Group celebrates prize win at the 2022 Markie Awards
Luxid Group received the prestigious award for Best Lead Management at the Las Vegas ceremony for its work with global stainless-steel manufacturer Outokumpu
Recent posts
Is AI the solution to all your content creation challenges?
We have been testing AI tools in various ways in the past months. Here are some practical examples...
Creative concepts with the strength to last - Outokumpu Big Long Idea explained
Our Big Long Idea methodology creates this synergy by focusing on developing a compelling central...
How to break through the B2B content production bottleneck
It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this...
Boosting Marketing knowledge with benchmarks
Connecting the dots between powerful knowledge and successful sales.
Customer knowledge feeds sales success
The data your company owns can be converted into knowledge – and more importantly into revenue –...
From Knowledge analytics to insights – help from machine learning
the ways in which machine learning can help to produce more precise knowledge from the data sources...
Which data sources to integrate to gain from big knowledge
The more data sources you integrate, the richer and the more valuable the knowledge.
Essential customer knowledge to gather along the buyer journey
In this article, we look at the kinds of knowledge that you have to gain along the buyer journey in...
Customer experience modelling—best practises with data
A company’s staff may have a very narrow understanding of what is happening in its customer buying...