
Martech & Sales tech optimization
Luxid helps you untangle your stack, integrate your tools, and unlock the full power of marketing technology—with a clear strategy and seamless execution.
Do these sound familiar?
Too many tools, poor integration
You’re using multiple tools that overlap but don’t integrate, slowing everything down.
Scattered customer data
Customer data is siloed across CRM, ads, and web, making it hard to get a full view.
Low platform adoption
Your team isn’t using the platforms you’ve invested in, wasting time and budget.
Slow campaign execution
Campaigns take too long to launch due to clunky tools and unclear processes.
No clear tech roadmap
You’ve outgrown your current tools but don’t have a plan for what to switch to or why.
Sales and marketing misalignment
Even in the same system, sales and marketing work in silos with broken lead handovers and inconsistent messaging across channels.
What you get with Luxid’s Martech & Sales Tech Optimization
Integrated marketing and sales platforms
Faster campaign launches
Clear 6–24 month MarTech roadmap
Higher ROI on platform investments
Unified, accurate customer data
Increased platform adoption across teams
Enhanced reporting and decision-making
Aligned sales and marketing workflows
Our Martech & Sales Tech Solutions
Martech Implementation
Martech Audit
Martech Strategy & Roadmap
Martech Migration
CDP
Lead Process 2.0
Custom Integrations
Continuous Marketing Automation Operations
Luxid Salestech & Martech skills in a summary
15+ years of Salestech & Martech experience
A certified partner with Microsoft, Salesforce, Adobe and Eloqua technologies across B2B and B2C domains, we’ve completed over 100+ marketing automation platform onboarding and migration projects.
Existing best practice templates for all project phases
We understand your project scope and the partner role is familiar, which allows us to leverage our best practice templates:
Future vision setting | Roadmap creation | Data models | Integrations | International implementation | Platform migration & sunsetting | End-user Training | Deployment | Support
A senior, certified team that understands your use cases
As well as possessing the required IT competencies, our team has extensive experience serving the unique needs, processes and goals of Sales, Marketing and Client Services teams.
Trusted agency partner for global, regional and local workstreams
Providing end-to-end support from strategy to execution, across EMEA territories and USA if needed.
Related case studies
HMD Global
Always-on digital operations behind Nokia phones delivering in 30+ languages across 80+ markets.
S Group
S-market’s growth team was given the freedom to come up with an innovative solution to solve a business challenge: How to increase customers' weekend shopping at S-markets?

SSAB
The global steel company wanted to improve the quality of leads generated for sales, shorten the sales cycle, make better use of data improve their customer journeys.
Contact us
.jpg?width=1260&height=1890&name=Jaana-Miettinen-lowres%20(2).jpg)
Jaana has over 8 years of experience in different sales and marketing technologies, the last 3 years in Luxid martech team lead and customer development.
She is experienced and results-oriented customer & team lead with a strong background in marketing technology, sales and project management. Jaana's strengths are a comprehensive approach to marketing and sales development, martech implementation and development projects, as well as the ability to bring the best practices to customers. Having worked in both tactical and strategic levels in agency and in-house roles, she has gained a deep understanding of marketing technology in both a B2B and B2C environment.

Henrik has over 15 years of experience in different sales and marketing technologies, the last 7 in strategy and customer development.
He founded the Luxid machine learning and predictive marketing team, consulting our clients on how to better collect the right kind of data, and plan their machine learning algorithms to sync with operational actions to guarantee their business advantages. With his engineer training and web developer background, combined with experience in leading international martech projects, Henrik has consulting and strategic planning abilities that are truly based on best practices.
Relevant blog posts

Luxid Martech Hub
Welcome to our exclusive collection of Martech insights, designed to help you navigate the evolving intersection of AI, marketing, and technology. Inside, you'll find expert blog articles, downloadable guides, and practical frameworks — all focused on building a connected Martech ecosystem that delivers real business value. Whether you're looking to unify your data, streamline your tech stack, or harness AI for improved customer outcomes, this is your go-to destination.
Let’s turn complexity into clarity — and Martech potential into performance.

How SSAB is working with Luxid to increase sales through digital transformation
Discover how SSAB is transforming its sales process with Luxid's expertise in digital transformation. Learn about the strategies and solutions driving their success in this insightful blog.

Ready to build an AI martech ecosystem that actually works?
Building an AI-powered marketing technology ecosystem is no small feat. In this blog, we dive into the key considerations and steps needed to create a system that truly works. Whether you're just starting out or refining your existing infrastructure, discover actionable insights on making AI integration seamless, efficient, and aligned with your business goals.
Let's talk
Got a hot idea or a burning challenge? Drop us a line and let's see what we can do – you lose nothing by asking.