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Smart Martech. Aligned sales tech. Real growth.

Martech & Sales tech optimization

Luxid helps you untangle your stack, integrate your tools, and unlock the full power of marketing technology—with a clear strategy and seamless execution.

The challenges we solve

Do these sound familiar? 

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Too many tools, poor integration

You’re using multiple tools that overlap but don’t integrate, slowing everything down.

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Scattered customer data

Customer data is siloed across CRM, ads, and web, making it hard to get a full view.

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Low platform adoption

Your team isn’t using the platforms you’ve invested in, wasting time and budget.

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Slow campaign execution

Campaigns take too long to launch due to clunky tools and unclear processes.

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No clear tech roadmap

You’ve outgrown your current tools but don’t have a plan for what to switch to or why.

Sales and marketing misalignment

Even in the same system, sales and marketing work in silos with broken lead handovers and inconsistent messaging across channels.

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What you get with Luxid’s Martech & Sales Tech Optimization

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Integrated marketing and sales platforms

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Faster campaign launches

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Clear 6–24 month MarTech roadmap

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Higher ROI on platform investments

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Unified, accurate customer data

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Increased platform adoption across teams

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Enhanced reporting and decision-making

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Aligned sales and marketing workflows

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Our Martech & Sales Tech Solutions

Martech Implementation

A full-service solution to assess, implement, and optimize your marketing technology stack—aligned to your business goals and customer journey.

Martech Audit

A MarTech Audit is a detailed review of your current marketing tools, data, and processes to identify what’s working, what’s missing, and where you can improve.

Martech Strategy & Roadmap

We help you build a clear, long-term plan for your marketing technology—what tools you need, how they work together, and when to implement them—aligned with your business goals.

Martech Migration

We manage end-to-end migrations between marketing automation platforms—ensuring your data, campaigns, and workflows transition seamlessly, with no downtime or disruption. Our team ensures migrations unlock better personalization, data activation, and AI capabilities tailored to your evolving business needs.

CDP

Unifies customer data into profiles for personalized marketing and business insights.

Lead Process 2.0

Optimizes lead management with advanced scoring, hyper personalization and AI-driven solutions.

Custom Integrations

Custom-built data engineering and martech integrations that centralize data into warehouses or extend platform capabilities when native options fall short. Ideal for bridging system gaps, enriching customer data, and enabling advanced marketing automation.

Continuous Marketing Automation Operations

Our expert consultants integrate directly into your team to support and operate your marketing automation tools—tackling complex tasks, enabling advanced use cases, and maximizing platform value.

Luxid Salestech & Martech skills in a summary

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15+ years of Salestech & Martech experience

A certified partner with Microsoft, Salesforce, Adobe and Eloqua technologies across B2B and B2C domains, we’ve completed over 100+ marketing automation platform onboarding and migration projects.

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Existing best practice templates for all project phases

We understand your project scope and the partner role is familiar, which allows us to leverage our best practice templates:

Future vision setting | Roadmap creation | Data models | Integrations | International implementation | Platform migration & sunsetting | End-user Training | Deployment | Support

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A senior, certified team that understands your use cases

As well as possessing the required IT competencies, our team has extensive experience serving the unique needs, processes and goals of Sales, Marketing and Client Services teams.

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Trusted agency partner for global, regional and local workstreams

Providing end-to-end support from strategy to execution, across EMEA territories and USA if needed.

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Related case studies

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HMD Global

Always-on digital operations behind Nokia phones delivering in 30+ languages across 80+ markets.

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S Group

S-market’s growth team was given the freedom to come up with an innovative solution to solve a business challenge: How to increase customers' weekend shopping at S-markets?

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SSAB

The global steel company wanted to improve the quality of leads generated for sales, shorten the sales cycle, make better use of data improve their customer journeys.

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Contact us

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Jaana Törmä
Head of Sales & Marketing technologies

Jaana has over 8 years of experience in different sales and marketing technologies, the last 3 years in Luxid martech team lead and customer development. 

She is experienced and results-oriented customer & team lead with a strong background in marketing technology, sales and project management. Jaana's strengths are a comprehensive approach to marketing and sales development, martech implementation and development projects, as well as the ability to bring the best practices to customers. Having worked in both tactical and strategic levels in agency and in-house roles, she has gained a deep understanding of marketing technology in both a B2B and B2C environment. 

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Henrik Lagercrantz
Senior Marketing Technology Strategist

Henrik has over 15 years of experience in different sales and marketing technologies, the last 7 in strategy and customer development.

He founded the Luxid machine learning and predictive marketing team, consulting our clients on how to better collect the right kind of data, and plan their machine learning algorithms to sync with operational actions to guarantee their business advantages. With his engineer training and web developer background, combined with experience in leading international martech projects, Henrik has consulting and strategic planning abilities that are truly based on best practices.

Relevant blog posts

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Luxid Martech Hub

Welcome to our exclusive collection of Martech insights, designed to help you navigate the evolving intersection of AI, marketing, and technology. Inside, you'll find expert blog articles, downloadable guides, and practical frameworks — all focused on building a connected Martech ecosystem that delivers real business value. Whether you're looking to unify your data, streamline your tech stack, or harness AI for improved customer outcomes, this is your go-to destination.

Let’s turn complexity into clarity — and Martech potential into performance.

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Ready to build an AI martech ecosystem that actually works?

Building an AI-powered marketing technology ecosystem is no small feat. In this blog, we dive into the key considerations and steps needed to create a system that truly works. Whether you're just starting out or refining your existing infrastructure, discover actionable insights on making AI integration seamless, efficient, and aligned with your business goals.

Let's talk

Got a hot idea or a burning challenge? Drop us a line and let's see what we can do – you lose nothing by asking.