Welcome to the Martech Hub
You're now inside our exclusive collection of Martech insights designed to help you navigate the evolving intersection of AI, marketing, and technology.
Here, you'll find expert blog articles, downloadable guides, and practical frameworks — all focused on building a connected Martech ecosystem that delivers real business value. Whether you're exploring how to unify your data, streamline your tech stack, or harness AI for better customer outcomes, this is your go-to destination.
Let’s turn complexity into clarity — and Martech potential into performance.
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Beyond the AI hype: real solutions for the agentic future
Download the presentation materials by Henrik Lagercrantz, Luxid and Olli Karioja, SOK from the Salesforce Agentforce World Tour 2025, Helsinki
Explore expert insights, in-depth comparisons, and practical guidance to help you choose the best AI agent for your business needs.
Choosing the right AI agent tool: a practical guide for smarter automation
With a growing number of AI tools promising to transform your business, knowing where to start can feel overwhelming. This article cuts through the noise to help you make confident, informed decisions about AI agents. Learn how to match tools to real business needs, understand key differences in security and customization, and avoid the pitfalls of no-code hype. Get expert insights and practical recommendations to choose the right AI agent for your goals.
Compare the leading AI agent tools side by side
Not all AI agents are built the same. This clear, at-a-glance comparison chart breaks down the key features, strengths, and ideal use cases of top platforms like n8n, Botpress, Flowise AI, and Azure AI Bot Service — helping you quickly narrow down your options based on what matters most to your business.
Make the right choice with expert guidance
Go beyond the surface with this detailed analysis from Luxid’s AI expert, Liam Manderson. You'll get a deep dive into technical capabilities, customization potential, security considerations, and real-world use cases — so you can align your AI investment with your business goals and avoid the common pitfalls.
Luxid podcast
If you want to dive deeper into these insights, listen to our 18.5-minute podcast. We discuss the tools in more detail and hear Liam’s advice on how to approach the crowded world of AI agents.
Read our latest insights about Martech
AI in Martech, part 1: Are we asking the right questions?
Many organizations still face siloed data, clunky integrations, and unclear ROI.
This blog explores how a connected Martech ecosystem—not just new tools—can turn AI from hype into real business value.
AI in Martech, part 2: ready to build an AI martech ecosystem that actually works?
In this follow-up blog, we explore the practical strategies and architectures needed to build a truly connected, AI-powered MarTech ecosystem. Learn how to turn fragmented tools into intelligent systems that drive performance, personalization, and growth.
How Salesforce Marketing Cloud Growth and Advanced Edition empower Pardot users
Salesforce’s new Marketing Cloud Growth and Advanced Editions are reshaping the marketing automation landscape — especially for existing Pardot users. This blog breaks down what these updates mean, highlighting how features like AI-driven personalization, real-time revenue insights, and unified data models can empower B2B marketers. Explore how Luxid helps organizations navigate these changes with expert Salesforce guidance and implementation support.
Martech that lasts: How to make smart, scalable technology choices
In a world of fast-evolving tools and AI hype, building a Martech stack that truly supports long-term growth isn’t about chasing trends—it’s about making smart, strategic decisions. This article explores the core principles for successful Martech investments, from aligning IT, marketing, and sales, to grounding AI adoption in business value. Learn how to avoid common pitfalls, build internal capability, and create systems your teams will actually use.
Luxid: Your global partner for martech success
At Luxid, we help businesses navigate the fast-changing Martech landscape with creatively led, data-driven strategies and deep technical expertise. Our mission is to ensure that your marketing technology investments drive measurable business outcomes—whether you're refining your stack, adopting AI, or unifying your data across platforms.
Following our acquisition of TriComB2B, Luxid is now a 160-person global agency with offices in Finland, the UK, and the USA. This expanded footprint allows us to combine global scale with local insights, delivering Martech solutions that are both strategic and actionable.
From our headquarters in Finland to our teams in London, Dayton, and Austin, we’re ready to help you build a Martech ecosystem that’s connected, scalable, and built to last. Get in touch with our experts today!
