As Salesforce unveiled its next-generation Marketing Cloud Growth and Advanced Edition* a few months back, B2B marketers face both opportunities and questions. For current Pardot users managing this transition, this edition promises deeper personalization capabilities, enhanced data unification, and tighter sales-marketing alignment – all within Salesforce’s core platform.
*All Salesforce Account Engagement customers in supported regions have access to Marketing Cloud Growth and Advanced Edition functionality.
At Luxid, we’re excited about how these advancements provide new possibilities for marketing automation and optimization. Our analysis reveals three transformative benefits: hyper-personalized account-based experiences powered by native AI, real-time revenue intelligence from unified data models, and collaborative workflow tools bridging marketing and sales teams. Key features include richer data (powered by Data Cloud), and LLM capabilities for segmentation and content creation.
Q&A
- What is Marketing Cloud Advanced Edition?
Marketing Cloud Advanced Edition is an upgraded version of Salesforce's Marketing Cloud Growth Edition, designed to help small businesses scale personalization and improve team efficiency. It expands on the capabilities of the Growth Edition by adding advanced AI and automation features, enabling businesses to reach customers faster, optimize their journeys, and gain deeper customer insights.
- How does Marketing Cloud Advanced Edition differ from Growth Edition?
While both editions share the core functionality of Salesforce Data Cloud, Marketing Cloud Advanced Edition offers additional features tailored for small businesses that need more scale. In addition to the core capabilities found in Growth Edition, Advanced Edition includes enhanced SMS messaging, real-time journey testing, and predictive AI features that help optimize customer interactions and outreach.
- What new features are included in Marketing Cloud Advanced Edition?
Marketing Cloud Advanced Edition introduces several new capabilities, including:
- Unified Conversations for SMS, allowing seamless two-way communication across Marketing, Service, and Commerce teams.
- Path Experiment, a real-time journey testing tool that helps marketers optimize customer paths within Salesforce Flow.
- Einstein Engagement Frequency, which uses predictive AI to optimize message frequency and avoid over-saturation.
- Einstein Engagement Scoring, which leverages AI to identify the most engaged and ready-to-buy customers, helping marketers focus their efforts effectively.
- Where is Marketing Cloud Advanced Edition available?
Marketing Cloud Advanced Edition has been available since November 2024 in North America, Latin America, and Europe, with additional regions expected to follow soon.
About Luxid’s Salesforce expertise
With certified Marketing Cloud architects and a proven migration methodology refined across enterprise implementations, Luxid provides strategic guidance and technical support throughout platform transitions. Our advisory services focus on aligning Salesforce investments with measurable business outcomes rather than technical implementation alone.
Ready to make the most of your Marketing Cloud upgrade?
Get in touch with our experts to discuss how we can support your transition and help you drive measurable marketing outcomes.
Sources:
https://www.salesforce.com/blog/marketing-cloud-advanced-edition/
https://www.salesforce.com/small-business/marketing/
This blog post was created with the assistance of AI, but it was thoroughly edited by a human, and all sources were verified by a human to ensure accuracy and reliability.
