Luxid blog

Data driven b2b marketing

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    B2B Marketing Strategy Marketing Technology Customer & Digital Experience

    Luxid Group acquires TriComB2B to strengthen B2B position

    Reading time: 3 mins

    Discover how Luxid Group's acquisition of TriComB2B enhances their global B2B capabilities, marking a strategic move to bolster U.S. operations and integrate expertise in creative, data-driven marketing. Explore the synergies driving their expansion and the vision for unified, technology-enabled marketing solutions. Learn more about Luxid Group and TriComB2B’s journey towards becoming a leading force in integrated B2B marketing.

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    Recent posts

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    Smart B2B brands are investing in podcasting to drive emotional engagement with their audiences

    Podcasts are fast becoming an essential way for B2B brands to tell powerful stories and make...

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    How to build martech that stands the test of time

    Marketing technology enables business success. But to drive MarTech ROI, you must: align sales, IT...

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    Smarter touchpoints and targeted activation can unlock the power of ABM

    Struggling with long B2B sales cycles? Discover how smarter touchpoints and targeted ABM activation...

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    Data-Driven B2B Marketing Account-Based Marketing

    Do you know how to measure ABM success? Track these key metrics to become an expert

    Reading time: 3 mins

    Learn how to measure Account-Based Marketing (ABM) success by tracking the right KPIs – from ROI...

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    B2B Marketing Strategy Marketing Technology AI in Marketing

    The relentless pressure on marketers to justify budget raises important questions for C-suite

    Reading time: 7 mins

    B2B marketers face growing pressure to prove ROI. Learn how to track brand and performance impact...

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    B2B Marketing Strategy Marketing Technology Customer & Digital Experience

    How SSAB is working with Luxid to increase sales through digital transformation

    Reading time: 4 mins

    B2B buyers expect personalization and value in marketing. SSAB worked with Luxid to overhaul its...

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    Data-Driven B2B Marketing Customer Data Platform

    Your roadmap to CDP success with Luxid

    Reading time: 5 mins

    Our expertise covers everything you will need for CDP success: tool selection & strategy,...

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    Digital Marketing B2B Marketing Strategy AI in Marketing

    Efficiency will be key to CMO success in 2025

    Reading time: 5 mins

    Efficiency is the key to CMO success in 2025—discover smart strategies to balance brand building,...

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    Digital Marketing B2B Marketing Strategy Data-Driven B2B Marketing

    Experienced Board Professional and Growth Expert Petri Niemi Appointed Chairman of the Board at Marketing Technology Pioneer Luxid Group

    Reading time: 2 mins

    Luxid Group’s new Chairman of the Board, Petri Niemi, highlights that generative AI unlocks...

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