Experience design is the process of shaping user and customer interactions across multiple digital and physical touchpoints to improve satisfaction, loyalty, and outcomes.
In many businesses, it’s hard to keep everything connected. Customers expect seamless, personal experiences from the first touch point to purchase. Instead, they get frustrated by marketers’ inability to deliver.
Let’s work together to build human-centric experiences that engage, convert, and scale with your business. Because these are the experiences people use and come back to.
We analyze audience behaviors to streamline user experience design, create intuitive journeys across all channels, and deliver consistent interactions. Our end-to-end offering spans strategy, testing, implementation, and continuous optimization.
With ever more digital channels, it’s hard to align brand and design across every customer experience. By codifying key decisions in a design system, we deliver efficient, consistent, scalable solutions.
Whether you’re building from scratch or developing an existing application, we’ll implement a performant, unified solution, fully optimized for accessibility, scalability, and security.
From augmented reality to interactive 3D websites and multi-player virtual worlds, new media open amazing possibilities. Whatever the medium, our creators put customers at the heart of the story, taking engagement to new levels with insight-led interactivity.
Our team can integrate your online store deep into your business architecture, build and run your sales operations at any scale, and boost results with traffic-generating campaigns, conversion optimizations, and customer retention strategies.
Every digital experience should be developed with a holistic approach that incorporates data-driven strategies, emotionally engaging creative, and the best technologies to bring it to fruition. As an integrated agency, we deliver it all:
0 incidents, 25% faster
HMD developed a new brand identity and migrated from Nokia to hmd.com flawlessly and dramatically ahead of schedule.
Top 5, 15.8k viewers
The ability to 'present' live within the Open Telecom Ecosystem Lab (OTEL) TEL space, control its contents and offer customers and immersive, scalable experience.
PWA design
A Progressive Web Application (PWA) to aid Amogy sales reps at key industry events, wowing attendees with 3D animations and interactivity.
1.5M PR readership
This campaign was designed to reset expectations and create belief in a new approach to meet the global demands for flexible, efficient and sustainable power.
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Frequently Asked Questions
Experience Design and Digital Innovation
Experience design is the process of shaping user and customer interactions across multiple digital and physical touchpoints to improve satisfaction, loyalty, and outcomes.
Common tools in experience design include interviews and surveys of your customers, marketing automation platforms, journey mapping platforms, heat mapping, A/B testing tools, website personalization tools, content management systems (CMS), and data analytics platforms. Finally, you may need to deploy a customer data platform to tie it all together.
First, identify your customers’ needs during the buying process; these may differ from their needs as users of your product or service. You will also find variances across B2B, B2C, and D2C. Use interviews, surveys, and data analysis to gather insights from which you can build personas for your ideal customers. Based on this foundation, you can map needs, goals, and decision points across key touchpoints on your website, social channels, and other platforms.
UX/UI focuses on interface and usability optimization of one customer touchpoint. For example, you might focus on the UI of a landing page to improve the conversion rate. Experience design orchestrates the user experience across multiple touchpoints. The goal is to deliver a seamless and helpful experience, no matter where your customers engage your brand.
Your customers don’t just visit your website’s landing page when deciding to make a purchase. They receive your emails, utilize online chat systems, interact with your social channels, attend events, and watch webinars. Each of these touchpoints needs to provide a seamless experience, meet the needs of your customers at their respective point in the buyer’s journey, and deliver on your brand promise with minimal friction. These will improve conversions, loyalty, and differentiation in complex buying processes. This is particularly important in B2B, where customer journeys tend to be longer and more complex, often with involvement from multiple stakeholders.