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From complex mixed signals to clear, actionable direction

Demand Generation

Buying journeys are rarely simple. They span teams, touchpoints, and timelines. Without real insight and robust targeting, you risk wasting efforts on the wrong audiences, at the wrong time.

Let’s work together to deliver real results through data-led insight, creativity, and precision targeting. As an integrated agency, Luxid can help you unify the funnel, from brand awareness and consideration to sales conversions and retention.

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Turn it on, always

Need to build pipeline by boosting lead quantity and quality?

With just 5% of your prospects in-market at one time, it's vital to switch to always-on demand generation. Eliminate guesswork with target group and competitor insights, and data-driven channel and creative selections.

Think whole audience

Need to grow and build your brand?

Turn your brand into a strategic asset that drives growth and keeps you top-of-mind for all your audience. Broaden your tactics to build authority in a wider media mix, from earned and paid trade media to influencers, sponsorships, and more.

Get focused

Target audience includes a narrow set of ideal customers?

Account-based marketing (ABM) can cut through to key prospects with hyper-targeted messaging. We bring together personalization-friendly creativity, martech expertise, and data science analytics to connect with the hardest-to-reach prospects.

Implement pragmatically

Unsure how AI fits into your demand generation strategy?

We've pioneered ways to make campaigns more efficient and cost-effective with readily available tools. Today, we’re unlocking advanced capabilities to accelerate conversions, and dashboards to support faster, better decisions.

Why choose Luxid for your demand generation challenges?

Make smart choices, avoid pitfalls, maximize campaign performance.

Acquisition programs
Awareness, interest, and lead generation campaigns, from first impression to MQL
Nurturing from MQL to SQL
Email workflows, retargeting, social selling and ABM tactics to drive engagement
Sales activation from SQL to opportunity
Sales sequencing and lead handover programs aligned with buying intent
ABM
Strategy and execution for 1:1, 1:few and 1:many ABM programs
ICPs and personas
Practical audience definitions to guide targeting, content, and channel use
Customer journeys
Data-driven planning for content marketing, ABM and UX to match real buying behaviors

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Outokumpu

+32.3% qualified sales leads

Read how Outokumpu employed intelligent B2B digital marketing strategies to reach the ambitious target of 9,000 leads in 2023.

Read the Outokumpu story

Kemppi

+50% sales leads

In close collaboration with Luxid, welding equipment manufacturer Kemppi achieved a new level of performance in international digital marketing.

Read the Kemppi story

Ampd.

$8 million pipeline

Challenging the status quo to drive demand and power leads.

Read the Ampd. story

Fujitsu

6X lower CPC

How Luxid's Rack'n Roll campaign for Fujitsu in Finland and Sweden surpassed the promotional goals for the PRIMERGY M7 rack and tower server series.

Read the Fujitsu story

Luxid Martech Hub

Welcome to our exclusive collection of Martech insights, designed to help you navigate the evolving intersection of AI, marketing, and technology. Inside, you'll find expert blog articles, downloadable guides, and practical frameworks — all focused on building a connected Martech ecosystem that delivers real business value. Whether you're looking to unify your data, streamline your tech stack, or harness AI for improved customer outcomes, this is your go-to destination.

Let’s turn complexity into clarity — and Martech potential into performance.

Explore the Martech Hub

How SSAB is working with Luxid to increase sales through digital transformation

Discover how SSAB is transforming its sales process with Luxid's expertise in digital transformation. Learn about the strategies and solutions driving their success in this insightful blog.

Read the SSAB story

Ready to build an AI martech ecosystem that actually works?

Building an AI-powered marketing technology ecosystem is no small feat. In this blog, we dive into the key considerations and steps needed to create a system that truly works. Whether you're just starting out or refining your existing infrastructure, discover actionable insights on making AI integration seamless, efficient, and aligned with your business goals.

Start Building

Let's get to work

We're here to drive business growth with creativity, data, and technology. Get in touch today to see how we help you achieve more with your marketing investment.

Frequently Asked Questions

Demand generation

What is demand generation in B2B marketing? 

Demand generation is the process of building awareness, reputation, authority, consideration, purchase, and loyalty. It covers everything from initial engagement to nurturing leads to sales opportunities. 

What channels are most effective for B2B demand generation? 

Channel mix in B2B demand generation is a strategic decision based on factors such as audience behaviors and buying journey. Although there are benchmarks that provide starting points for evaluating the efficacy of certain channels, you’ll need data and insights to build your communications framework. In B2B, you’ll be selecting from tactics such as: paid social media, e.g., LinkedIn, Meta, and other channels; organic social media; CTV; DOOH; programmatic and display advertising; native advertising; content syndication; SEM/ SEO/GEO; public relations; events and sponsorships; webinars; email; social selling and sales outreach. 

What tools are commonly used in demand generation programs? 

Typical tools include programmatic ad platforms such as Demandbase and N.Rich; ad platforms for specific channels such as LinkedIn Ads, Google Ads, Meta ads, and other social channel ad platforms; ad platforms for native advertising such as Readpeak; content syndication platforms; and marketing automation tools such as HubSpot, Salesforce, and Eloqua. 

How does demand generation differ from lead generation? 

Lead generation tactics focus on collecting contact information. Demand generation programs build long-term engagement, from brand awareness to consideration to readiness to buy.

How do you move leads from MQL to SQL in demand generation?

Some of the most common methods involve using targeted nurturing programs like email sequences, retargeting, and sales alerts, based on behavior and scoring. High-performing nurturing programs combine creative, data, and technology to personalize content and engage audiences. 

How can you measure the success of a demand generation campaign?

One common way is to use funnel KPIs such as MQL volume, SQL conversion rate, opportunity creation, and marketing-influenced revenue. Be sure to consider the lifetime value of a customer when calculating influenced revenue. Also, B2B agencies that design and implement demand generation programs often have benchmarks for conversion rates based on audience types and industries, so you can better understand if your program is exceeding established norms. 

Why is ABM part of demand generation? 

Often in B2B, target audiences are comprised of a limited number of companies or a specific ideal customer profile (ICP). Account-based marketing targets specific high-value accounts and ICPs, making it an efficient way to drive qualified demand in B2B. Using programmatic ABM platforms such as Demandbase or Nrich also enables targeted always-on campaigns beyond SEM, including brand-level campaigns tailored to key accounts.