Luxid blog

Digital marketing

    How self-service buying is set to change B2B marketing

    Reading time: 5 mins

    Self-service buying is increasing in B2B driven by Gen Z and Millennial buyers. This has...

    How Tuomas is following his passion for marketing, music and nature

    Reading time: 3 mins

    As a Digital Marketing Specialist at Luxid, Tuomas Keränen manages multiplatform campaigns and...

    How gamification is driving engagement and generating leads in B2B marketing

    Reading time: 4 mins

    Powered by AI, gamification on B2B websites is interactive and engaging, and is helping marketers...

    How to get the most from generative AI in 2025

    Reading time: 5 mins

    Generative AI in marketing can streamline processes, reduce workloads and drive efficiency. But be...

    Marketing goals

    How to meet your marketing goals in 2025

    Reading time: 4 mins

    To reach their marketing goals in 2025, B2B companies must embrace transformation: mastering data,...

    Master the art of ABM with a high-flying pilot program

    Reading time: 5 mins

    Account based marketing drives sales, retention, experience and engagement. To ensure...