Luxid blog
Digital marketing
Featured post
The power of video storytelling: People over products
Video can turn B2B complexity into simplicity and human-based storytelling is so powerful when taking customers along the end-to-end journey.
Recent posts
Awards shortlisting is a testament to Luxid’s talent and innovation
Luxid is shorted at the Global Social Media Awards for Atea, Outokumpu and MSD recognising the...
What success looks like in data-driven marketing transformation
Luxid researched over 70 B2B and B2BC companies to understand the business success factors of...
Improving customer experience through a composable approach to technology
Meeting customer expectations and delivering ever greater digital experiences has become pivotal...
The power of diverse and inclusive storytelling in B2B
Embracing diverse characters and inclusive storytelling in B2B marketing can engage wider audiences...
How aligning brand marketing and demand generation can drive business growth
A symbiotic relationship between brand and demand and between marketing and sales can drive both...
What’s transcreation and why do you need it?
Learn the difference between transcreation, translation and localisation and how to use it in...
How analytics can help drive sales and prove marketing’s impact on growth
The goal of marketing is to drive sales and ultimately to play a key role in accelerating business...
You've optimized for search, but that's just the start...
SEO is vital for connecting with potential customers, but it’s just the first step in a broader...
Unlocking the potential of a new tech stack in marketing
A new tech stack can improve efficiency and results in marketing. But you must undertake the right...