Posted on: 28 04 2025

Luxid Group expands US capabilities with media expert promotions and new hires

Written by
Kaitlyn Kraus
Reading time: 2 mins

Luxid Group, an international digital marketing agency, is pleased to announce the promotions of two team members from the U.S. media team, alongside the addition of a new hire. With years of expertise, dedication and leadership, these promotions reflect Luxid’s commitment to growth and building a team of long-standing industry experts around the world. 

Hannah Eisenhauer has been promoted to Luxid’s new director, media strategy. In her role, she will oversee the development, implementation and management of high-performing digital marketing programs for agency clients. She previously gained experience working at a startup e-commerce business. During her time there, she conducted market research, produced company content, and maintained client relationships. With a deep understanding of digital marketing, Eisenhauer will be instrumental in shaping and strengthening the Luxid media team.

“So much of what our media team has become has been influenced by Hannah’s creativity, intellect and dedication,” said Andrew Humphrey, senior director of media strategy, Luxid. “I’m so excited to see what we can continue evolving together through her leadership.” 

Abby Crotty has also been promoted to Luxid’s senior media specialist. Her talent, commitment to delivering fresh perspectives and innovative solutions have unlocked growth opportunities for clients. In her new role, she will develop digital marketing strategies and work across the agency to identify digital trends and insights to optimize customer landing pages, improve user experiences, and grow engagement. 

“I’m grateful to have Abby as part of our team, not only for dedication to high-quality work, but for the lighthearted, positive attitude she shows up with every day,” Humphrey said. 

Additionally, Luxid is pleased to announce that Jennifer Katchmar has joined the team as a media coordinator. She joined Luxid with nearly two decades of experience in digital marketing. Her innovative approach to projects has led to the successful promotion of people and products alike. As a media coordinator, she will assist the media department with its rapid growth by providing critical support and overall collaboration. 

“Jennifer is the perfect addition to the team as we work toward further growth this year,” said Karen Salles, Luxid’s senior media strategist. “Her wealth of knowledge and fresh perspective will be invaluable as we strengthen our media efforts and expand our capabilities for our clients.” 

About Luxid Group

Luxid Group is an international digital marketing agency that provides services to support global B2B and D2C marketing. Founded in 2001, the company’s integrated data-driven service offering covers analytics, technology, creative, digital media, web development, public relations and brand strategy. Luxid Group has offices in Helsinki and Turku, Finland; London, U.K.; Austin, Texas, U.S., and now Dayton, Ohio, U.S.

Media contact
Michelle Crawley
Senior Director, Public Relations
+1-937-890-5311
michelle.crawley@luxidgroup.com

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Neil Quigley
Client Partnership Director (UK & US)
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Matti Aalto-Setälä
VP, Business Development (Finland)

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