Luxid blog

B2b marketing strategy

    How self-service buying is set to change B2B marketing

    Reading time: 5 mins

    Self-service buying is increasing in B2B driven by Gen Z and Millennial buyers. This has...

    How SSAB is working with Luxid to increase sales through digital transformation

    Reading time: 4 mins

    B2B buyers expect personalization and value in marketing. SSAB worked with Luxid to overhaul its...

    Luxid’s acquisition of TriComB2B gets journalists and business leaders talking!

    Reading time: 3 mins

    Discover how Luxid's acquisition of TriComB2B is creating buzz in the marketing world. Learn how...

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    Have automation, algorithms and machine learning killed the A/B test?

    Reading time: 5 mins

    Has AI and automation made A/B testing obsolete? Not quite. While today’s dynamic platforms...

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    Why PR matters: Three things to know before you invest

    Reading time: 5 mins

    Why PR matters: 3 key insights before you invest | Discover how PR builds trust, amplifies your...

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    Get geotargeting results by meeting your audience where they are

    Reading time: 9 mins

    Geotargeting isn’t just about location—it’s about meeting your audience at the right time, in the...

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    “I’m just not feeling it” — Providing constructive feedback to your creative team

    Reading time: 5 mins

    Providing constructive feedback is key to getting the best creative work from your team. Learn how...

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    Google gets us: Why GA4 is a real B2B marketing tool

    Reading time: 7 mins

    GA4 is transforming B2B marketing analytics with better tracking, cross-platform insights, and...