Luxid blog

B2b marketing strategy

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    “I’m just not feeling it” — Providing constructive feedback to your creative team

    Reading time: 5 mins

    Providing constructive feedback is key to getting the best creative work from your team. Learn how...

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    Google gets us: Why GA4 is a real B2B marketing tool

    Reading time: 7 mins

    GA4 is transforming B2B marketing analytics with better tracking, cross-platform insights, and...

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    To agency, or not to agency: That is the question

    Reading time: 10 mins

    Should you build an in-house marketing team, partner with an agency, or find a hybrid approach?...

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    Make your brand’s “voice” distinctive

    Reading time: 7 mins

    Your brand’s voice is just as important as its visuals. Learn how to craft a distinctive,...

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    Effective marketing starts with strategy

    Reading time: 6 mins

    A reactive marketing approach drains resources and delivers mediocre results. Learn why effective...

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    How to meet your marketing goals in 2025

    Reading time: 4 mins

    To reach their marketing goals in 2025, B2B companies must embrace transformation: mastering data,...

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    Efficiency will be key to CMO success in 2025

    Reading time: 5 mins

    Efficiency is the key to CMO success in 2025—discover smart strategies to balance brand building,...

    Master the art of ABM with a high-flying pilot program

    Reading time: 5 mins

    Account based marketing drives sales, retention, experience and engagement. To ensure...

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    What to know before you go to your next trade show

    Reading time: 7 mins

    Make the most of your next trade show with strategic planning, engaging booth design, and targeted...