BIOLIFE SOLUTIONS CASE STUDY

Expanding Reach and Performance Through Educational Demand Generation

Deliverables

Paid search and paid social strategy
Event and content promotion campaigns
Educational content development
Channel expansion and optimization
Performance analytics and reporting

Long story short

BioLife Solutions partnered with Luxid to expand its paid media approach beyond traditional search, leveraging educational content, new platforms, and emerging answer engine optimization (AEO) strategies to increase awareness, generate demand, and drive measurable growth. By introducing new channels and optimizing performance without expanding the budget, Luxid helped BioLife significantly improve lead generation, revenue contribution, and channel efficiency.

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Context

About BioLife Solutions

BioLife Solutions supports the cell and gene therapy industry with biopreservation media, cell processing technologies, cold‑chain solutions, and workflow tools designed to protect the integrity of biologic materials from research through commercialization. Serving pharmaceutical, biotech, and research organizations globally, BioLife plays a critical role in advancing life‑saving therapies and regenerative medicine.

Challenge

BioLife sought to increase awareness for key initiatives while driving demand through high‑value educational content. The team recognized that thought leadership — events, long‑form content, and technical resources — played an important role in influencing complex buying decisions within the life sciences space.

At the same time, BioLife wanted to stay ahead of emerging AEO trends, ensuring its content and visibility extended beyond traditional search results and into AI‑driven discovery environments. Historically, Luxid’s core engagement with BioLife had centered primarily on paid search, creating an opportunity to expand channels and strategy.

Solution

Luxid partnered with BioLife to expand its paid media program from a search‑led approach to a broader, education‑driven demand engine.

To support flagship initiatives such as The Cell Summit, Luxid launched targeted LinkedIn awareness campaigns driving traffic to both the BioLife website and dedicated event landing pages. Following the event, Luxid played a central role in producing a 30‑page educational e‑book, collaborating with BioLife and its partner, Genetic Engineering & Biotechnology News, to capture event insights, sponsor contributions, and expert perspectives into a signature content asset designed to fuel lead‑generation efforts.

To further expand reach, Luxid introduced Reddit as a new awareness channel, building presence within established life sciences communities and relevant subreddits. Initial campaigns focused on promoting educational blog content and in‑platform engagement, creating familiarity and credibility before transitioning select efforts toward lead generation using the event e‑book.

In parallel, Luxid supported BioLife’s broader digital ecosystem through website transition assistance, preparation for future e‑commerce expansion, and early AEO initiatives such as Wikipedia development and AI visibility tracking, all while maintaining a disciplined focus on performance optimization across channels.

Results

Without expanding the paid media budget, BioLife achieved significant gains across lead generation and revenue impact. Form submissions increased 211% year over year, transactions grew 43%, and cost per lead decreased 41%, while pay-per-click (PPC) revenue increased and total revenue grew 26% year over year.

Consistent performance improvements every quarter reinforced confidence in the expanded strategy, proving that educational content and emerging channels could drive meaningful demand without sacrificing efficiency.

+211 %

increase in form submissions

+43%

transactions

+26%

revenue growth

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