From Strategy to Celebration: Powering Change from the Inside Out

Challenge

PSBU was navigating a sweeping, global transformation under a new business strategy — one that demanded meaningful changes in how employees thought, collaborated, prioritized, and made decisions. Leadership understood that traditional top‑down communications would not create the behavior change or ownership required to succeed.

As Cummins advanced its transformation, employees were seeking a stronger connection between the broader strategy and their individual roles. The organization recognized an opportunity to bring greater clarity, alignment, and momentum to ensure the strategy translated into lasting impact across the business. PSBU needed a way to make the strategy human, accessible, and actionable, and then find a way to maintain momentum once early progress was achieved.

Solution

Luxid helped PSBU design a connected, multi‑phase internal engagement journey grounded in honesty, participation, and ownership.

The first phase — Powered X Purpose, Empowered X You — was created to ignite a culture of change. Drawing from input gathered from more than 7,000 employees worldwide through focus groups, interviews, road shows, and organizational health surveys, the campaign addressed real barriers to effectiveness head‑on. Messaging emphasized clarity, prioritization, accountability, and empowered decision‑making, pairing corporate strategy with clear expectations for how work needed to change.

A cohesive messaging and style guide anchored the program, ensuring consistency across global launch events, leadership webinars, discussion guides, reflection tools, videos, signage, and intranet experiences. Two global employee photo shoots reinforced authenticity by putting real people at the heart of the transformation story.

Once the strategy took hold and momentum was built, PSBU shifted into its next chapter: P.S. Be You. Designed as a sustained celebration rather than a one‑time thank‑you, the campaign honored the collective effort behind the three‑year transformation while uniting employees around the future vision of the business. Personalized storytelling, employee‑generated content, global town halls, building signage, SharePoint features, and a roadmap toward an in‑person road show reinforced a simple truth: the future of PSBU is powered by its people.