Increasing SciSafe’s Profile Through Facility Launch

Challenge

SciSafe reached an important milestone with the opening of a new facility in East Brunswick, New Jersey. The expansion represented a significant investment in U.S. biorepository infrastructure, but the milestone needed to be communicated in a way that resonated beyond a simple facility announcement.

This was an opportunity to reinforce SciSafe’s position as a trusted leader in secure sample storage and to establish strong community and government relationships. The challenge was to do all of this within a three‑month planning window and ensure messaging reflected the highly regulated, quality‑driven nature of the life sciences industry.

Solution

The program began with focused message development, aligning communications around SciSafe’s role in advancing scientific innovation, supporting regional economic growth, and investing in reliable, compliant biorepository infrastructure. Luxid then led targeted outreach to trade, business, and local media outlets, positioning the East Brunswick facility as both a company milestone and a signal of continued growth within the U.S. life sciences ecosystem.

Luxid coordinated outreach to local government officials, economic development organizations, and community partners to build relationships and secure participation in the ribbon‑cutting event. At the opening itself, Luxid supported event communications and created media opportunities to extend visibility beyond the event day.