Scaling Demand and Efficiency for a Global Biorepository Leader

Challenge

As SciSafe transitioned to operate as an independent brand, the company needed to increase visibility in a crowded life sciences market while also beginning to generate demand more directly through digital channels.

Early paid media efforts focused primarily on awareness, but SciSafe recognized the need to augment awareness with demand‑oriented digital marketing that could drive qualified inquiries for its specialized services. At the same time, efficiency was critical. With facilities in specific regions and a highly defined target audience, campaigns needed to be tightly focused by both audience characteristics and geographic proximity to ensure relevance, lead quality, and sustainable cost per lead as investment scaled.

Solution

Luxid worked with SciSafe to evolve paid media from an awareness‑first foundation into a more balanced, full‑funnel program.

Initial efforts on LinkedIn focused on building awareness and familiarity among targeted life sciences accounts and decision‑makers. These campaigns established an engaged audience that Luxid could later re‑activate with gated content and lead‑generation initiatives. In parallel, paid search programs were optimized to reflect SciSafe’s differentiated value propositions, such as its GMP certifications, regulatory rigor, and specialized storage capabilities, while directing prospects toward high‑intent actions like contact‑form submissions and phone inquiries.

Audience and geographic targeting were continually refined to prioritize regions near SciSafe facilities, improving relevance and efficiency. As performance improved, Luxid expanded tactics to include trade media programs tied to key milestones such as new facility announcements, extending reach while reinforcing credibility with highly qualified industry audiences.

Ongoing optimization, performance analysis, and close collaboration with SciSafe’s internal team allowed Luxid to continually improve efficiency and align media investments more closely with sales outcomes.