Closing the Gap Between Marketing and Revenue

Challenge

SpotSee entered its engagement with Luxid facing several interconnected challenges. Paid media programs were generating leads at a high cost, and many of those leads weren’t translating into meaningful pipeline or revenue. At the same time, SpotSee was working to grow its direct‑to‑brand e‑commerce business in categories traditionally dominated by large distributors with far greater brand visibility and marketing budgets.

As regulatory and privacy expectations increased globally, SpotSee also needed to ensure that demand‑generation efforts remained compliant without sacrificing performance. The goal was to build an efficient, compliant, and scalable marketing engine that could deliver higher‑quality demand and measurable revenue impact.

Solution

Luxid built and evolved a full‑funnel growth strategy tailored to SpotSee’s priority industries, including life sciences, pharma, energy, and automotive.

The early phase of the engagement focused on correcting inefficiencies: refining audience targeting, improving campaign structure, and addressing friction within the e‑commerce experience. As Luxid developed a deeper understanding of SpotSee’s audiences and buying behaviors, the program shifted from discovery to continuous optimization — allocating budget, creative, and channels based on what drove qualified pipeline and e‑commerce performance.

To support this approach, Luxid balanced lower‑funnel search programs with more cost‑efficient trade media and demand‑generation platforms, expanding reach while improving lead quality. Audience‑specific landing pages were introduced to create clearer paths to conversion, while improvements to the shipping calculator and Google Merchant Center reduced abandonment and increased direct purchases. New channels, including YouTube, Google Demand Gen campaigns, INFUSE Media programs, and Bing PPC, were added as always‑on support across the buyer journey.

Luxid led a full re‑permissioning initiative aligned to regional privacy requirements, cleaned and anonymized legacy records, and implemented explicit consent language across forms. Stronger attribution and analytics processes tied marketing activity directly to revenue through GA4 and HubSpot, allowing ongoing optimization based on true business impact.