Case Study Konkretly

Building success for Konkretly 


  • Strategy workshop
  • Branding
  • Website & PWA

Long story short

Konkretly is a German startup focused on providing a user-centred approach to real estate property buyers.  

Luxid developed a Progressive Web Application (PWA) in React, offering an appealing, intuitive digital experience that automatically generates reports for users to assess real estate.  

By providing an innovative approach to the buying process, the PWA has disrupted the traditional real estate market, resulting in satisfied customers returning to build property industry partnerships. 


About Konkretly

Konkretly is a German startup that focuses on the real estate property buyers. Often only the sellers know what they are selling, but the buyers do not know what they are buying. That changes with Konkretly! 



Buying real estate is the biggest investment in most people’s lives. While it’s easy to find a property purchase online, the market for hiring surveyors to advise on that purchase hasn’t moved into the digital age. 

Luxid was briefed to develop a compelling identity for the brand and bring it to the market with a digital experience based on the best, most flexible technologies. 



The initial phase was to workshop the journey from a startup concept to a functional digital solution. Taking a user-centered approach, our team used a range of planning techniques including press release, business model canvas and story mapping to identify needs and create roadmaps. 

Using an experience map exercise, we then visualized the entire end-to-end experience for Konkretly’s house buyer and property expert personas. This made the product come alive, helping us understand and refine key user journey steps. 


Once we had a clear view of the experience, we began creating the brand’s visual identity and design system.  

Konkretly aims to be a trustworthy, human challenger in a traditional market. Its differentiator is an appealing, intuitive digital experience. Bold, vibrant colors, simple messages and a friendly logo with a range of emotion-based designs, all help express this fresh personality. 

Our design team then moved on to creating the Progressive Web Application (PWA) user experience. This meant applying the right elements for both desktop and mobile use, but also keeping in mind the app-like behaviour required for the installed PWA experience. 

By thoroughly understanding the client’s business case and goals, our design team created a solution that exceeded expectations. 

Designing modular 

Applying a modular design approach made for reusable elements which results in shorter design and development timelines. This also ensures the highest level of consistency across the site which is essential for an optimal user experience. 

Technical implementation 

Working alongside our designers, Luxid’s technical specialists identified that building a PWA in React would enable  Konkretly to combine the best of desktop and native app functionality to reach the broadest audience. 

Users can install the web app on their mobile devices and assess real estate with an easy-to-use-tool which automatically generates reports. To maximize the value and longevity of the solution, we also added several enhancements. 

When visiting properties with poor connectivity, questions can be completed—and videos and images attached—offline. This delivers better user experiences and richer reports. Knowing that survey questions could change over time, Luxid implemented a future-proof architecture to allow for versioning of questionnaires and reports. 



Finally, our team checked the quality of the solution and implementation with soft launches to key users. Feedback was positive, with the design and user experience getting top marks. The digital solution functions flawlessly, meeting all expectations with seamless performance. 

The specific PWA features were well received by the users, going to real estates with poor connections making full use of the offline modus. Additionally having it as an app icon on their desktop makes for easy of starting during a rushed appointment reviewing the real estate.

With constant feedback loops, the option to tweak questionnaires to new situations or changed emphasises is incredibly valuable to Konkretly and it's users. 




Mark de Vos

Digital Program Manager

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