Combining technology, data, and creativity to improve customer experience (CX)
By focusing on the strategies and actions outlined in this report, senior leaders can guide their organizations to create experiences that are efficient, personalized, trust-building and emotionally resonant. And while doing so, they’ll be preparing for the future, where both humans and machines will be customers in their own rights.
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Complete your details and download our report Combining technology, data and creativity to improve customer experience.
AI, data, and automation are reshaping how customers discover, decide, and buy — sometimes without human involvement at all. This report brings together clear insights, real examples, and practical guidance to help you stay ahead.
Inside, you’ll explore:
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How data and AI enable hyper-personalized experiences at scale
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Why human creativity is becoming a stronger differentiator — not a weaker one
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How integrated tech and data ecosystems outperform siloed stacks
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What machine customers (“custobots”) mean for future journeys and revenue
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A practical checklist to help you prepare for 2026
Gain access to Combining technology, data and creativity to improve customer experience and turn insight into action.
Strategy, customer experience, and market shifts shaping the year ahead
Our What to watch in 2026 series brings together expert perspectives on the forces redefining marketing, sales, and customer experience. From differentiation and data-driven CX to US market dynamics and change management, each article explores what leaders should prioritize — and why it matters now.