The pace of AI adoption in marketing has accelerated dramatically and with that, so have the challenges. A new study from the University of California, Berkeley, in cooperation with Luxid, shines a light on the five biggest obstacles that hold organizations back from turning AI investments into real business impact.
The findings are clear: while many companies run pilots or experiment with tools, few manage to scale AI successfully across marketing and sales. Why? The barriers are not just technical — they’re organizational, strategic, and cultural.
In the AI Adoption in Manufacturing Marketing — What's Holding Us Back? study, you’ll discover:
- The five most common challenges companies face when implementing AI in marketing
- Why many pilots stall before delivering measurable ROI
- What leaders can do to design AI initiatives with the right scope, time frames, and success metrics
- How to avoid wasting resources on fragmented tools or “shiny object” experiments
- The key roles of strategy, alignment, and leadership in AI transformation
The report goes beyond theory, offering practical insights that can help you benchmark your own organization’s readiness. Whether you’re a CMO, marketing ops lead, or innovation stakeholder, it will help you see not just where the market is struggling, but also where early adopters are winning.
Ready to go beyond insights? Let’s discuss how Luxid can help your organization turn AI pilots into measurable business performance.
Contact us today.
