Dell Technologies had three newsroom ecosystems serving over 75 markets. These required releases to go through a clearing house process and severely hindered local teams’ ability to deliver timely PR support.
Working closely with the client’s CMS team, our developers transformed newsrooms operations by empowering individual country teams to post content. This maximises autonomy and marketing efficiency, accelerating writing-to-release time and delivering a far better user experience.
We also devised the logic and strategy to automate newsroom migration. This removed the need to manually reformat and tag thousands of releases.
Dell Technologies is a global sustainability leader, with a wide range of recycling sevices in over 75 countries and territories. But access to these was spread amongst other content, across a range of pages.
Our UX team re-engineered the whole process, creating a simple, future-proof tool that finds users the recycling option they need in just four clicks. The tool is dynamically populated with the appropriate options, creating a quick, easy experience for both businesses and consumers.
We also built the recycling tool to be easily maintained and scaled by the Dell Technologies team, future-proofing our solution so that the issues they faced wouldn’t return.