From in-person to online: a major disruption to partners’ established marketing model.
Amazon Web Services partners have traditionally leant heavily on face-to-face activity in their marketing. But in Spring 2020, this route was closed off by social distancing restrictions.
Determined to continue supporting their partners, the AWS EMEA Partner Marketing team challenged Luxid to offer a menu of alternative online marketing tools. These included webinars, ebooks, white papers, case studies, landing pages, promotional emails and social posts.
The scope of the task was ambitious, and the timings even more so. Because of the number of briefs, we had to work to very tight timescales on multiple concurrent projects with partners who weren’t completely familiar with the asset production processes.