Luxid blog
Data analytics
Google gets us: Why GA4 is a real B2B marketing tool
GA4 is transforming B2B marketing analytics with better tracking, cross-platform insights, and...
The data scientist creatively solving client problems
Henrik Wahlström is a data scientist at Luxid. He seeks out business insights and solves client...
Effective marketing starts with strategy
A reactive marketing approach drains resources and delivers mediocre results. Learn why effective...
How analytics can help drive sales and prove marketing’s impact on growth
The goal of marketing is to drive sales and ultimately to play a key role in accelerating business...
.png?width=800&height=500&name=MicrosoftTeams-image%20(34).png)
Forget Big Data – say hello to Big Knowledge!
Why do data integrations keep marketers awake at night? In all the recent marketing research found,...
Customer knowledge feeds sales success
The data your company owns can be converted into knowledge – and more importantly into revenue –...
From Knowledge analytics to insights – help from machine learning
How machine learning can help to produce more precise knowledge from the data sources you have...
Which data sources to integrate to gain from big knowledge
The more data sources you integrate, the richer and the more valuable the knowledge.
Essential customer knowledge to gather along the buyer journey
In this article, we look at the kinds of knowledge that you have to gain along the buyer journey in...