Uniting Brands and Unlocking Growth

Challenge

Eurowag’s ambitious growth strategy had resulted in six distinct websites, each serving different markets, products and languages.

The business needed a unified digital platform to consolidate this complexity and demonstrate its full portfolio to customers. The challenge was significant: over 8,000 pages of content, ten locales, varying product availability, and evolving branding decisions.

With only four months to deliver, the task required precision planning, technical expertise, and clear stakeholder alignment across multiple markets, all without losing SEO value or operational momentum.

Solution

Luxid partnered closely with Eurowag as a true strategic extension of its marketing team. Through a series of discovery workshops, we mapped products, audiences, and content structures across every brand. Using AI tools to analyse and streamline content, we designed a new information architecture supported by a phased migration plan.

This included SEO-led content selection, a redesigned megamenu, and bespoke page templates built directly into Eurowag.com.

Working in close collaboration with Eurowag’s internal and brand-side teams, we delivered a structured workflow with shared sign-offs, ensuring the new site launched on time, on brand, and fully optimised for future growth.