Helping Emerson leverage their wealth of intellectual capital 

Challenge

The industry needed a source of truth to help define what new regulations would mean to them. But buyers didn’t know where to find that information or even think of Emerson as a potential source. 

These  challenges couldn’t be solved at the product level or by a single manufacturer. What we needed to promote, and what the industry needed to hear, was an experienced voice addressing critical issues and trends across multiple media. True thought leadership. 

Solution

We defined a platform and identity  to create an editorial focus for internal experts  . The E360 platform was founded on four critical considerations: economics, environment, energy, and equipment. It allowed us to connect and amplify the strategy,  content, and tactics. 

We also included voices throughout Emerson, along with customers, partners, and the government, as part of the   conversation. 

Finally, we invested limited marketing resources wisely, using only key ones that would have the most bang for their buck. 

These focused resources included:

• E360 Outlook magazine    covering environmental, energy, regulatory, and technological content;
• Mobile forums in customer-dense areas or in conjunction with major industry events;
• A digital hub to aggregate content and show the breadth of Emerson’s leading contributions;
• A repurposed webinar series and client-owned blog with established audiences.