Luxid blog
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Luxid Group acquires TriComB2B to strengthen B2B position
Discover how Luxid Group's acquisition of TriComB2B enhances their global B2B capabilities, marking a strategic move to bolster U.S. operations and integrate expertise in creative, data-driven marketing. Explore the synergies driving their expansion and the vision for unified, technology-enabled marketing solutions. Learn more about Luxid Group and TriComB2B’s journey towards becoming a leading force in integrated B2B marketing.
Recent posts
B2B forecasting is a guess; responsiveness is a strategy
While many businesses still cling to annual planning, Luxid believes the time has come for B2B...
The relentless pressure on marketers to justify budget raises important questions for C-suite
B2B marketers face growing pressure to prove ROI. Learn how to track brand and performance impact...
How self-service buying is set to change B2B marketing
Self-service buying is increasing in B2B driven by Gen Z and Millennial buyers. This has...
Focus on longer-term marketing for better shorter-term results
B2B marketers are under pressure for short term results but digital immediacy can only be turned...
How aligning brand marketing and demand generation can drive business growth
A symbiotic relationship between brand and demand and between marketing and sales can drive both...