Together with external company data service provider, we developed a new service.
When a contact is writing the name of his company on a form, at the fifth character the form retrieves a list of companies from the official company listing, from which the contact chooses the correct company.
Hidden fields in the form are automatically filled with company information. The service works in 14 countries.
To activate nurturing phases automatically, lead scoring models were built in marketing automation system.
Reporting was handled by saving lead information on Custom Data Objects.
A weekly calling list was built where highly scored leads are entered automatically. The list contains lead-specific links to a form filled with information to support telemarketing, including test results, latest downloads etc.