SSAB is a highly-specialized global steel company with approximately 14,000 employees in over 50 countries. They wanted to improve the quality of leads generated for sales, shorten the sales cycle, make better use of data improve their customer journeys.
Luxid's help was needed to:
- Revolutionize the entire lead management process in only 14 months.
- See and visualize the digital customer journey and use customer data to improve the nurturing process.
- Gain thousands of new leads and double the conversion rates.
- Align Sales and Marketing with shared goals.