Thanks to the dynamic form that stores prospects’ feedback, telemarketers can pick up the conversation where it left off on the last call and ask the right questions at the right moment.
This ensures a better brand experience for the prospect, which reflects well on Visma. It also saves time for both prospect and telemarketer. Best of all, the automated telemarketing process is 90% more efficient than the manual one.
The new system gives the Visma marketing team rich prospect data that they can then interpret, feeding MQLs to the sales team when they are appropriately ‘warm’.
In 2018 Visma Software had 5,400 telemarketing conversations with prospects, of which nine per cent converted to leads. The continuous, automated telemarketing process for outbound contacts that we created collects market and prospect insights that the marketing team can use to sharpen marketing content and processes, all while generating better quality leads. It’s a totally new way to utilise Oracle Eloqua that pushes the boundaries of marketing automation.