Luxid blog
B2b marketing strategy
Featured post
Luxid Group acquires TriComB2B to strengthen B2B position
Discover how Luxid Group's acquisition of TriComB2B enhances their global B2B capabilities, marking a strategic move to bolster U.S. operations and integrate expertise in creative, data-driven marketing. Explore the synergies driving their expansion and the vision for unified, technology-enabled marketing solutions. Learn more about Luxid Group and TriComB2B’s journey towards becoming a leading force in integrated B2B marketing.
Recent posts
The Evolution of PR in a Post-Truth Era
In 2026, media professionals often find themselves working in a “post-truth era.” But are we...
Luxid Group appoints Susan Duinhoven and Belinda Gerdt to its board
Luxid Group appoints new board members Susan Duinhoven and Belinda Gerdt to enhance global growth...
B2B forecasting is a guess; responsiveness is a strategy
While many businesses still cling to annual planning, Luxid believes the time has come for B2B...
Scaling media at enterprise levels in an algorithm-driven world
The tiny “flaps of a butterfly’s wing” are the difference between money spent and exponential...
What to watch in 2026: From AI chaos to strategic clarity
What to watch in 2026: marketers are shifting from AI chaos to clarity with better data, clear...
What to watch in 2026: strategy, differentiation, and data-driven decisions
What to watch in 2026: key CX, data, AI, and strategy trends shaping differentiation and...
What to watch in 2026: US market trends and change management
Chris Eifert, Managing Director of Luxid US, shares what’s top of mind for 2026 — from talent and...
Why brand awareness deserves a place in your marketing strategy
Brand awareness is the engine that makes lead generation more effective, predictable, and scalable....
Unveiling the quiet influence of B2B’s hidden buyers
For hidden buyers, marketing is about much more than sales. You can position your brand as a...