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Luxid Group acquires TriComB2B to strengthen B2B position

Reading time: 3 mins

Discover how Luxid Group's acquisition of TriComB2B enhances their global B2B capabilities, marking a strategic move to bolster U.S. operations and integrate expertise in creative, data-driven marketing. Explore the synergies driving their expansion and the vision for unified, technology-enabled marketing solutions. Learn more about Luxid Group and TriComB2B’s journey towards becoming a leading force in integrated B2B marketing.

Unveiling the quiet influence of B2B’s hidden buyers

For hidden buyers, marketing is about much more than sales. You can position your brand as a...

Stories are your greatest audience strategy

Stories are your greatest strength. And the best stories work in different ways for different...

Luxid Named as a Top Global B2B Marketing Agency in B2B Marketing’s “Global Agencies Benchmarking Report”

Luxid's inclusion demonstrates successes amid global expansion.

B2B Marketing Strategy Marketing Technology Marketing Automation

Why sales tech not just martech makes the difference in B2B Growth

Reading time: 3 mins

B2B has martech but needs sales tech to connect sales and marketing for growth. Sales sequencing...

Abstract close-up of green glass-like cubes with glowing yellow light reflections, creating a futuristic and digital aesthetic.

Creative Design & Excellence B2B Marketing Strategy B2B Content Marketing

Smart B2B brands are investing in podcasting to drive emotional engagement with their audiences

Reading time: 4 mins

Podcasts are fast becoming an essential way for B2B brands to tell powerful stories and make...

Close-up of illuminated green glass cubes with a geometric, futuristic design, creating a glowing visual effect.

B2B Marketing Strategy Marketing Technology AI in Marketing

How AI is transforming the B2B buyer journey

Reading time: 8 mins

AI is transforming the B2B customer journey for Millennial and Gen Z buyers who are focused on...

Digital Marketing B2B Marketing Strategy Marketing Technology

How to build martech that stands the test of time

Reading time: 4 mins

Marketing technology enables business success. But to drive MarTech ROI, you must: align sales, IT...

Digital Marketing B2B Marketing Strategy Customer & Digital Experience

Smarter touchpoints and targeted activation can unlock the power of ABM

Reading time: 7 mins

Struggling with long B2B sales cycles? Discover how smarter touchpoints and targeted ABM activation...