Luxid blog

B2b content marketing

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    Smart B2B brands are investing in podcasting to drive emotional engagement with their audiences

    Reading time: 4 mins

    Podcasts are fast becoming an essential way for B2B brands to tell powerful stories and make...

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    Have automation, algorithms and machine learning killed the A/B test?

    Reading time: 5 mins

    Has AI and automation made A/B testing obsolete? Not quite. While today’s dynamic platforms...

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    Why PR matters: Three things to know before you invest

    Reading time: 5 mins

    Why PR matters: 3 key insights before you invest | Discover how PR builds trust, amplifies your...

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    “I’m just not feeling it” — Providing constructive feedback to your creative team

    Reading time: 5 mins

    Providing constructive feedback is key to getting the best creative work from your team. Learn how...

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    Make your brand’s “voice” distinctive

    Reading time: 7 mins

    Your brand’s voice is just as important as its visuals. Learn how to craft a distinctive,...

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    Effective marketing starts with strategy

    Reading time: 6 mins

    A reactive marketing approach drains resources and delivers mediocre results. Learn why effective...