Luxid blog

Marketing technology

    Why Noora is focused on purpose and potential at Luxid

    Reading time: 3 mins

    Marketing Technology Developer Noora Söderling loves life at Luxid as she gets to be innovative and...

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    Have automation, algorithms and machine learning killed the A/B test?

    Reading time: 5 mins

    Has AI and automation made A/B testing obsolete? Not quite. While today’s dynamic platforms...

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    Get geotargeting results by meeting your audience where they are

    Reading time: 9 mins

    Geotargeting isn’t just about location—it’s about meeting your audience at the right time, in the...

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    Google gets us: Why GA4 is a real B2B marketing tool

    Reading time: 7 mins

    GA4 is transforming B2B marketing analytics with better tracking, cross-platform insights, and...

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    What to know before you go to your next trade show

    Reading time: 7 mins

    Make the most of your next trade show with strategic planning, engaging booth design, and targeted...

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    Five tips for better B2B brand storytelling

    Reading time: 5 mins

    Discover how storytelling can transform B2B marketing, crafting narratives that resonate in today's...

    How Tero Rantaruikka is in tune with tech at Luxid

    Reading time: 3 mins

    Tero Rantaruikka is a Marketing Technology Manager at Luxid. He creates automation and martech...

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    Investing in yourself can deliver the best ROI

    Reading time: 7 mins

    Investing in yourself as a marketer can deliver long-term career growth and better results. Learn...