Intelligent B2B demand generation
Boost marketing operations performance with data-driven insights in every part of the funnel.
Let's address these challenges head-on
Luxid’s intelligent B2B demand generation team equips you to take on these challenges, make smart choices, avoid common pitfalls and maximize campaign performance. We do this in four ways:
- Data, analysis and insight-driven campaign planning
- Robust methodology to activate data-driven campaigns quickly and effectively
- Intelligent, generative AI-assisted creative content deployment across the whole funnel without blowing budgets
- A growth-minded approach to always-on digital marketing.
From ad-hoc campaigns to a lead-generating machine
Luxid experts can help elevate your digital marketing into a lean B2B demand generation engine. Our team has a proven track record in building campaigns that connect with B2B decision makers, improve lead quality and reduce lead costs.
Learn how the award-winning lead-gen machine we created for Outokumpu massively outperforms industry benchmarks, delivering 9,000+ leads per year.
Markie Awards Winner for Best Lead Management
Luxid Group received the prestigious award for Best Lead Management at the 2022 Las Vegas ceremony for its work with global stainless steel manufacturer Outokumpu.
Eliminate guesswork with target group and competitor insights
How much do you know about your audience, competitor activities, and your marketing scope? Data and insights from target group and channel analysis eliminate guesswork, overly broad targeting, and subjective opinion. The more you know, the more you can differentiate and drive demand.
Inform your strategy with competitor insights
Read the award-winning case study for ATEA’s LinkedIn Strategy revamp, where Luxid used their toolset for target group analysis and competitor activities studies to help simplify the strategy with excellent results, reducing media spend and improving performance.
Winning key customers with account-based experience
Connecting with the right audience is almost always harder in B2B than B2C. But what if you have to reach just one or two decision makers in a single enterprise?
Luxid can help you build an account-based experience (ABX) strategy, define your ideal accounts and data-validated buyer personas, and then approach them with personalized, hyper-targeted messaging in selected, specialized channels.
Connect with customers who count
Whether you need a one-to-one, one-to-few, or one-to-many approach in your account-based marketing, we have a track record of delivering those critical leads.
How to succeed in data-driven digital marketing transformation
Discover the common elements for success from our analysis of the digital marketing transformation of over 70 companies over the last 10 years.
Data-driven foundation
Extensive online data research and continuous campaign performance monitoring for precision targeting and optimization.
AI-assisted operations
Fast planning and production of campaigns and creative assets with the help of AI, enhancing efficiency and scalability.
Creative excellence
No guesses—creative decisions backed by data, ensuring content that performs and drives sales.
B2B expertise
Campaign flows tailored to the B2B customer journey, incorporating best practices like buyer personas and theme-based content strategies.
Marketing automation
We can embed advanced lead scoring and nurturing paths suited for the B2B landscape, for your marketing automation platform of choice.
Custom dashboards
Tailored marketing performance dashboards, from campaign monitoring to comprehensive full-funnel views, to suit your specific needs.
SSAB
Raising the bar with a precise lead qualification process.
F-Secure
From company information database to effective lead scoring and automation system.
Outokumpu
Blowing up the industry benchmarks with end-to-end digital marketing
Fujitsu
How Luxid's Rack’n Roll campaign for Fujitsu in Finland and Sweden surpassed the promotional goals for the PRIMERGY M7 rack and tower server series.