Luxid blog
Creativity
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Getting to grips with generative AI and copyright law
Generative AI has the potential to transform content marketing, but the rules on copyright vary around the world and are changing.
Recent posts
Emotional storytelling is not just for B2C
Find out how you can create genuine, long-lasting customer relationships with emotional...
Why good creative is great for business
Unlock the power of imagination to see how good creative informed by data can drive outstanding,...
Is AI the solution to all your content creation challenges?
We have been testing AI tools in various ways in the past months. Here are some practical examples...
Creative concepts with the strength to last - Outokumpu Big Long Idea explained
Our Big Long Idea methodology creates this synergy by focusing on developing a compelling central...
How to break through the B2B content production bottleneck
It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this...
Employee involvement in strategy work is key in a successful merger
Last spring we participated in the company’s top-level strategy work. Now a carefully crafted...
Is your next job Revenue Ops or Growth Hacking?
Taking a look at the internal changes in our field.
Why people always come first
What are the keys to a happy workplace? At Luxid, we take care of our heroes' well-being every day...
Humour in marketing
Add new dimensions to your campaign and earn better results with humour. We outline the do's and...