Once published, the virtual OTEL environment proved hugely successful for the Dell team. A LinkedIn stream showcasing OTEL’s capabilities ranked in the top five of any Dell Technologies broadcast, with data revealing telecom to be the most prominent industry audience. This viewership was entirely organic traffic, meaning OTEL was already reaching the right eyes before any paid activity had even started.
Notably, the Dell team expressed their interest in expanding the OTEL environment, including new rooms and animated elements, while also showcasing it in an upcoming presentation at MWC, an industry-leading connectivity convention.
Well received by the Dell team who regularly hold meetings and events in the space, customers are also just as entertained by it, enjoying the ability to run around it at their leisure. Not only a virtual space, it offers Dell multiple avenues for innovation while its Round Rock facility is completed – all from the comfort of your own desk.