Luxid blog
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Luxid Group acquires TriComB2B to strengthen B2B position
Discover how Luxid Group's acquisition of TriComB2B enhances their global B2B capabilities, marking a strategic move to bolster U.S. operations and integrate expertise in creative, data-driven marketing. Explore the synergies driving their expansion and the vision for unified, technology-enabled marketing solutions. Learn more about Luxid Group and TriComB2B’s journey towards becoming a leading force in integrated B2B marketing.
Recent posts
The EU AI Act: What Marketers Need to Know
A practical EU AI Act guide for marketing teams. Learn to use AI responsibly and get your team...
Content Strategy Between Buying Cycles: Why, How, and When to Talk to Your Customers
Learn how to stay visible, build brand preference, and engage the 95% of buyers not actively...
The Craft of Context: From Generic Outputs to Effective Content
Discover how structured context enhances AI-driven marketing, transforming generic outputs into...
Triangulating your brand’s impact in the “New Normal” of AI
Consider what we truly care about when it comes to tracking how our brands are showing up in large...
The iceberg of truth in AI projects
Explore the AI “iceberg”: why prompts are only the surface and how data, workflows, and governance...
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Why AI projects fail to deliver consistent results
Why enterprise AI marketing struggles with consistency. Insights from Luxid’s research on moving...
What to watch in 2026: The return of historical PR
What to watch in 2026: Explore how B2B PR is evolving, focusing on community building,...
The Evolution of PR in a Post-Truth Era
In 2026, media professionals often find themselves working in a “post-truth era.” But are we...
What to watch in 2026: Building a shared understanding of customer data platforms
What to watch in 2026: How customer data platforms are evolving to enhance personalized experiences...