Luxid blog

B2b marketing

    What does a B2B brand need to do to make you tattoo their logo on your body?

    Reading time: 6 mins

    Branding for mutual value – brand building in the B2B marketplace

    Humour in marketing

    Reading time: 3 mins

    Add new dimensions to your campaign and earn better results with humour. We outline the do's and...

    VR and 360 in B2B: What you may not have considered

    Reading time: 4 mins

    VR and 360 may just be the next thing to revolutionise your B2B marketing. Find out why it's so...

    How to: Get started with vertical content in B2B

    Reading time: 3 mins

    Vertical marketing doesn't have to be daunting. Get off on the right track with our tips on how to...

    Nudging for good

    Reading time: 4 mins

    Nudging isn't just a trick to get people to buy things they don't need. With proper use it can...

    The importance of trust in marketing

    Reading time: 3 mins

    Clickbait and aggressive advertising have eroded consumer trust, so now’s our chance to rebuild our...

    How sales playbooks help align sales and marketing

    Reading time: 3 mins

    Alignment between sales and marketing teams is a critical part of performance. Sales Playbooks are...

    Build human connections with the power of storytelling

    Reading time: 2 mins

    The best brands tell stories that resonate with their customers’ aspirations. Learn how...

    The best brand advocates are sitting right next to you

    Reading time: 4 mins

    We take a look at how your employees or team-members can become informed and capable brand...